We conduct applied narrative research to understand how people think, feel, and act in relation to issues like reparations, Land Back, and economic justice.

Our approach combines public opinion data, audience segmentation, and cultural analysis to uncover the beliefs and narratives shaping public perception of the solutions we uplift. We then work with movements and storytellers to apply these insights – helping them sharpen their messaging, align narratives across coalitions, and build narrative strategies that shift culture and policy.